Show-and-tell shopping videos posted by teens on YouTube for fun are about to get a serious back-to-school commercial twist.
Today, J.C. Penney, one of the nation's largest retailers, will announce plans to turn a handful of these look-what-I-got-at-the-store teen videos — known as "hauls" — into a core component of its back-to-school marketing. CLICK HERE for more.
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